In today’s competitive landscape, a robust online presence is essential for businesses to thrive. Enter Banana Enterprises, a leading provider of tropical fruit products. Their challenge? To create a dynamic public website that not only showcases their delightful bananas but also seamlessly guides visitors through an online sales process. Additionally, they aim to empower existing customers with a self-service portal for managing their services efficiently. In this case study, we delve into the design journey, uncovering strategic decisions, user-centric solutions, and the impact on Banana Enterprises’ bottom line. So, grab your virtual banana split and let’s explore how this fruity transformation unfolded!